In the coming years, locomotion in large Brazilian cities will require technological changes and solutions that facilitate urban mobility and business logistics in a practical and low cost way. It is in this market segment that Hitech Electric, Paraná startup pioneer in electric mobility in the country, bets its chips.
Since May of 2017, when the company based in Pinhais, in the Metropolitan Region of Curitiba, appeared in the Gazeta do Povo, much has changed: in addition to the four models it already produced, Hitech Electric went on to test the country's first car fueled with photovoltaic power and began developing another autonomous. In addition, it will launch, this April, the online shop vehicles and mobility plans, where users can pay for the use of the models, individually or in groups.
The goal of startup is not only to manufacture and sell electric cars, but to invest in innovative ideas. Hitech Electric was founded in 2016 by mechanical engineer Rodrigo Scheffer Contin, 35 years, from the experience he accumulated with Hitech Racing, a motoring team created at 2009 and competing in national and international competitions. With this know-how, but with an eye on the future urban mobility market, Contin decided to take the knowledge gained in the lanes and pits to the new developing market.
How is the operation of Hitech Electric
The four portfolio models are all for urban use - two cars (2 and 4 seats) and two trucks (model with bucket and trunk) - and can be recharged at the socket (110V and 220V). The vehicles are of low performance, with maximum speed of 60 km / h and autonomy of up to 120 km with a load of energy. That is, perfect for use in cities.
"We have an exclusive agreement with two Chinese automakers to produce and manufacture the products following our guidelines and project adaptations, and we are currently finalizing all vehicles in Brazil. Essentially, our production is done outside the country, but the models are worked and customized exclusively for the Brazilian market, meeting local demands, both regulatory and consumer, "explains Contin, CEO of Hitech. In parallel, the company encourages local suppliers. In the medium term, the idea is that part of the components of the vehicles are supplied by national companies.
In order to establish itself in such a competitive market, Hitech has been seeking investors and partnerships in the Smart Money, with important synergies to gain national amplitude. Among these partnerships is WEG, a multinational manufacturer of electrical equipment, the venture capital fund Kick Ventures, technology and IT companies, among others.
The car supplied with photovoltaic energy is e.coTech4. The vehicle has solar panels on the roof, which helps increase the range, less recharging. In addition to this, Hittech is developing a model with automation for use in sharing, with semiautonomous functions of speed control by location, among other technologies. "Recently, we also started the project of an autonomous model, aimed at the internal application market, out of traffic and in industrial environments, resorts, airports, among others," says Contin.
Today, the startup has as main buyers of its products companies and fleets, that is, an audience that is more prepared today to buy electric vehicles. "Our product is exceptional for this market because it generates a huge operating cost reduction, it facilitates the operation delivering much more technology and automation and of course it is the sustainable and impactful solution that the most responsible, attentive and innovative companies are looking for" , says Contin. But Hitech has also received requests from individuals, he said.